Dr. Basel Salahieh is a founder and CEO of Vimmerse, Inc. with over 18 years of experience and 20+ patent in immersive media, and a Ph.D. in Electrical and Computer Engineering. Prior to Vimmerse, Basel worked as an immersive media algorithms and standards architect at Intel and served as the lead editor for MPEG Immersive Video Test Model. Through Vimmerse, Basel is helping businesses, marketplaces, and designers to animate their visuals and expand their digital branding capabilities.